The post I just uploaded has been sitting on my iPhone for the last six months. I spent an hour writing it on a plane thinking that it would be breaking news. Instead a ‘communications error’ meant that that (pretty long) post was lost in limbo for a few months. I could read and edit it locally but just not publish it. Along comes the latest update and suddenly it all works.
Let me say: I love the app. It was until that fatal post one of my most used apps. But from that moment to this the fear of losing a post meant that I never used it once.
I had a similar experience recently with the Dutch national railways site booking a trip to Antwerp. Firstly the site would not allow me to find a trip because it was partly Dutch railways and partly international. Then when I tried to book the international part only, it let me enter my payment information but did not complete the transaction. Is there anything scarier for a user than realising that they have given up all their secrets but that you have not delivered on your side of the bargain?
Fear is one of the top reasons for conversion failure. Going out of your way to remove that fear is a great leap towards increasing conversions.
I still have to go a way before I trust wordpress on the iPhone again but without the fear, I am using it again and it can start again to build my trust.