Conversion Rate Experts

One of the excellent seminars I was able to attend whilst at Affiliates 4 U (A4U expo) was Conversion Rate Expert’s How we grew the sales of SEOmoz by 170% . Interesting mostly because they were taking a landing page that had been deeply optimised by a number of ‘experts’ already and were still able to get enormous uplifts.

Actually, I phrased that first sentence entirely the wrong way. The only reason I attended A4U expo was to meet CRE and see a little of their magic in practice. I’ve been a hug fan of their site ever since reading their excellent Google Website Optimizer 101 which not only gives their assessment of Google’s Website Optimiser (“it turns your website into a ruthless money-making machine” — don’t you just love a little landing page copy with your morning coffee?) but also 108 handy hints for using this tool. At A4Uexpo, I was able to meet Karl Blanks, Ben Jesson and Stephen Pavlovich and chat to them a little about how they went to work.

One of the key take-aways of the seminar was that although GWO and other mulitvariate tools are absolutely fantastic ways of sifting through your website for nuggets of gold, much more important by far is the methodology by which you choose where to look.

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3 Responses to “Conversion Rate Experts”

  1. NUNO MACEDO Says:

    I also saw them at SEOmoz Pro Training series in London ans i found them somehow surprising – to the same extent as you did. However I still found them too much of ales guys to me..

  2. Robin Allenson Says:

    Hi Nuno

    Yes, I think they are very salesy, but I also think that’s part of what makes their approach work. They
    – Look at the offline sales approach
    – Look at common objections and how the salesperson deals with them
    – Understand where these objections occur online and try to generate alternative scenarios that avoid them
    – Test, test and test again
    As an easy alternative to CRE — talk to InnerBalloons, since we do conversion and we focus on the local search market.

  3. Lisette Says:

    Appreciating the time and energy you put
    into your blog and in depth information you provide.
    It’s awesome to come across a blog every once in a while that isn’t the same unwanted rehashed information.
    Great read! I’ve bookmarked your site and I’m adding your
    RSS feeds to my Google account.

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