- Ignore page rank
- Focus on natural link building the way that users would do it, from trusted and relevant domains
Particularly the one struck me as interesting. Two things Christopher highlighted as being red flags to Google’s spam fighting bull:
- Using the best possible anchor text and keeping this same across multiple new links that go live around the same time
- Having no nofollows in your links
The non-intuitive guidance that flows from this is that if you want Google to pay attention to the many links from trusted and relevant domains, you need add in some ‘fibre’ to the Googlebot diet. This fibre is what makes your link building relatively indistiguishable from the common-or-garden users who would be writing about and linking to your site. Crazily, this means that once you have found and persuaded trusted and relevant domains to link to you you actually need to ask some of them to use a nofollow or use anchor text for which you have no chance of being found in Google (like click here ).