According to Arbent’s interesting Inspiration in Yellow notes that the colour yellow is associated with:
- (on the positive side) Joy, optimism, intelligence, idealism, hope and friendship
- (on the negative side) Cowardice, hazards and dishonesty
- (on the rather curious side) Air and femininity
And there was me, associating it only with custard, gold and large printed books. Oh, alright, I have a slightly longer list of associations than that.
The article actually looks a great selection of photography, printed pages, web pages, logos, product packaging and graphic design, with a yellowy theme running through them.
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