Now, don’t get me wrong, I love Joost. And I sometimes love the promise of Joost even more. What I like the most is the video on demand nature of the programming. If I like an episode, I can watch all of the series that night. My PVR is no slowpoke but even it has problems recording an entire year of episodes after I decide I like the first one. I also love the TiVo-like search (at least I think it’s TiVo-like, because I’ve never owned a TiVo). I can search for any program anywhere and no matter what channel it’s on it’ll appear. i can then just play through my search results.
But I still think there are a couple of things missing. The promise of Joost is all the magical bits of TV and the even better bits from t’ internet. “And it doesn’t stop there” says that wonderfully enticing little ad that drew us all in. Well, the features so far are limited to inviting your mates, rating shows, IMing and reading blogs. READING blogs? Surely it cannot stop there. Joost could allow users to write reviews and brief descriptions of shows and for the user searches to also search these reviews. Or let users to link to shows so that they can blog about them in the same way that they blog about Joost’s site. These are the things that will unleash the deliciously viral nature of the internet.