Actually, I phrased that first sentence entirely the wrong way. The only reason I attended A4U expo was to meet CRE and see a little of their magic in practice. I’ve been a hug fan of their site ever since reading their excellent Google Website Optimizer 101 which not only gives their assessment of Google’s Website Optimiser (“it turns your website into a ruthless money-making machine” — don’t you just love a little landing page copy with your morning coffee?) but also 108 handy hints for using this tool. At A4Uexpo, I was able to meet Karl Blanks, Ben Jesson and Stephen Pavlovich and chat to them a little about how they went to work.
One of the key take-aways of the seminar was that although GWO and other mulitvariate tools are absolutely fantastic ways of sifting through your website for nuggets of gold, much more important by far is the methodology by which you choose where to look.
Technorati Tags: conversion rate optimisation, conversionrate, conversionrateoptimisation, CRO, google, multivariate testing, website optimiser
Tags: A4uexpo, conversion, CRO, GWO, SEOMoz
October 26, 2009 at 10:57 pm |
I also saw them at SEOmoz Pro Training series in London ans i found them somehow surprising – to the same extent as you did. However I still found them too much of ales guys to me..
October 27, 2009 at 3:31 pm |
Hi Nuno
Yes, I think they are very salesy, but I also think that’s part of what makes their approach work. They
– Look at the offline sales approach
– Look at common objections and how the salesperson deals with them
– Understand where these objections occur online and try to generate alternative scenarios that avoid them
– Test, test and test again
As an easy alternative to CRE — talk to InnerBalloons, since we do conversion and we focus on the local search market.